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【5.7 活动预告】北大国发院MBA营销体验课:网络追踪、定位及隐私条例 暨 MBA 项目宣讲会
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Event Information
主题:网络追踪、定位及隐私条例 暨 MBA 项目宣讲会
Topic: Online Tracking, Targeting, and Privacy Regulations & MBA Programme Info Session
时间:2023年5月7日(周日)14:30-17:00(北京时间)
Time: 14:30-17:00, May 7 (Sun.), 2023(Beijing Time, GMT+8)
Format: 在线 Online & 线下(北京大学国家发展研究院)Offline (National School of Development, Peking University)
报名:联系客服进行预约(名额有限,先报先得)
面向群体:北大国发院MBA在校生/校友及其朋友、MBA申请人
Open to:BiMBA MBA students, Alumni, Friends and Candidates
费用 Cost:免费 Free
议程 Agenda: -
14:30-15:00 MBA Programme Introduction (in Chinese) -
15:00-16:00 Taster Lecture by Professor Yiting Deng: Online Tracking, Targeting, and Privacy Regulations (online*, in English) -
16:00-16:30 MBA Alumni Sharing (in Chinese) -
16:30-17:00 Q&A * The whole event will be held online and offline at the same time. Professor Yiting Deng will present the lecture online.
About The Speaker
Yiting Deng is an Assistant Professor of Marketing and Analytics at the School of Management, University College London (UCL). Prior to joining UCL, she was an Assistant Professor at the University of Notre Dame's Mendoza College of Business. Professor Deng received her PhD in Marketing and MS in Statistics from Duke University. She also holds Bachelor's degrees in Economics and Statistics and a Master's degree in Economics from Peking University.
Professor Deng's research focuses on digital platforms, advertising, and two-sided markets. Her research has been published in leading academic journals such as Marketing Science, Management Science, Journal of Marketing Research, Journal of Operations Management, etc. Her work on advertising targeting was a finalist for the Weitz-Winer-O'Dell award, the Don Lehmann Award, and the Robert D. Buzzell MSI Best Paper Award. Her work on machine learning methods for analysing online consumer reviews was a finalist for the IJRM best paper award. Professor Deng was named one of Poets & Quants World's Best 40-under-40 Business School Professors of 2022.
Alumni Guests
Dongsheng Li, PKU-UCL MBA 2020 Part-time Class, Investment Business Manager at PetroChina International Co.,Ltd 李东升,北京大学国家发展研究院2020级北大-UCL MBA项目在职班校友。拥有近十年国有企业工作经验,曾在中石油旗下境内外多个产业板块工作,涉及油气产业链上、中、下游等多个环节,长期从事与油气产业相关的财务管理、资本运作、投资管理等多个职位。目前供职于中国石油国际事业有限公司担任投资业务经理。
Xinglu Zhang, PKU-Vlerick MBA 2019 Part-time Class, Brand and Marketing Manager at Beijing Megvii Co., Ltd 张星璐,北京大学国家发展研究院2019级北大-Vlerick MBA项目在职班校友,本科毕业于北京大学,获广告学学士学位和经济学双学位。近18年耕耘品牌和传播领域,有4A公司和独角兽企业工作经验,熟悉人工智能、芯片、自动驾驶等泛科技行业。目前供职于国内人工智能代表企业——旷视科技,担任品牌市场部总经理。
PKU NSD BiMBA MBA
BiMBA at Peking University, established in 1998 by Prof. Justin Yifu Lin (former Chief Economist and Senior Vice President of the World Bank) and his colleagues, is the first Sino-foreign MBA programme in Beijing approved by the Chinese government. It is a joint educational venture between the National School of Development (NSD) at Peking University and its global partners.
北京大学国家发展研究院(简称“国发院”)是北京大学一个以经济学为基础的多学科综合性学院,前身是林毅夫等六位海归经济学博士于1994 年创立的北京大学中国经济研究中心(CCER),2008 年更名为国家发展研究院。学院秉承北大兼容并包、和而不同的学风,高度关注中国的现实问题,致力于学术与现实的结合,不遗余力地推动中国进步,是北京大学构建世界一流大学的重要组成部分。
经过二十多年发展,国发院在教学、科研和智库方面都取得了非凡成就,其中又以智库的成就最为公众所熟知。这里不仅聚集了林毅夫、周其仁、张维迎、易纲、海闻、宋国青、曾毅、闵维方、汪丁丁、姚洋、黄益平、余淼杰、雷晓燕、徐晋涛、刘国恩、卢锋、赵耀辉、林双林、李玲、傅军、胡大源、杨壮、马浩、张黎、宫玉振等一批智囊人物和著名学者,而且对智库工作有一个共识:好的公共讨论不仅有利于形成更科学的决策,而且有利于凝聚共识,提升政策执行的效率和质量,从而更有力地推动社会进步。
北大国家发展研究院BiMBA商学院(原北大国际MBA),是国内商学教育的翘楚,成立于1998年,由北大国发院运营,汇聚全球顶级商科教育资源,国际特质鲜明,同时深得北大人文底蕴,“中西合璧、知行合一”,“依国家智库、铸商界领袖”,成为中外合作办学的开创者和领导者。目前,北大国发院开设两个国际MBA项目:北京大学—伦敦大学学院MBA以及北京大学—弗拉瑞克商学院MBA,每年秋季开学。
内容来源北大国发院MBA
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